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Sunday, March 6, 2011

Contribution of content in SEO - Review



Content writing jobs are scattering with each day. There are so many ads placed online that sometimes it seems the world has started following the craze of just adding more and more content. Today, we are going to talk about the changing role of content in SEO or search engine optimization. We will look at the historic perspective, changes, and the future of content writing and its affect on SEO.

Historic perspective of content writing and SEO

When internet started becoming a thing of masses, ecommerce started kicking in. The only criteria for search engines were to find sites with the keywords related to the user queries. Many people start taking the wrong advantage of this situation as they blindly added more and more keywords so more and more people can just join them or buy from them or utilize their products or services. Then search engines thinking of the search results quality getting affected, switched to the approach of prioritizing those sites which had content as well.

The new content writing era and the impact on search engines

The content era lead to the content farming where people would just re-write content and get higher search engine rankings. This again was a problem because then people started keyword stuffing which meant a lot of the desired word to be found online was put in a content so search engines results could be affected. This was also a very hazardous thing for search engine results but it kept on going. Until the spammers revolutionized their ways of doing things by introducing the article spinning software that altogether changed the equation of the search engine optimization. This lead to further frustration as now search engines had been left with no option but to reconsider including those sites that had heavily stuffed in keywords rather than offering anything valuable for the readers.

How future content writers can affect the SEO?

With the problems arising out of content spinning and content farming, search engines have upgraded their tactics to take care of those sites which have been involved in content farming or which do not have any quality content to offer. A lot of websites in the recent months and even days have seen their rankings dropped from the search engine results. Some of the extreme cases have even been sand boxed by major search engines. This has also changed the content writer’s role. Now content writers can’t just keep on stuffing keywords without offering any valuable content to users. Even synonymous keyword stuffing like different keywords with the same meaning is also being frowned upon by search engine bots. Now content has to be accurate, updated, and to the point. The future of content writing is very bright if the content writers put in their real and heart soul to their job. Companies with bigger profiles and dependent on websites for earning should quickly rethink their strategy and realign themselves accordingly because unless they are able to understand the future requirements of search engines there remains no chance that they will ever be able to come up again.

James a technology enthusiast who runs his own internet technology blog and regularly posts content writing jobs

Sunday, February 13, 2011

Onsite page optimization - Tips & Tricks


SEO is something that you need to learn and implement. There is no short cut to learning SEO, but it is all worth the effort. Today, we are going to look at the different aspects of on site page optimization SEO. Lets see what these factors are and how they can be deployed for effective SEO.

Content optimization
Everyone says that content is king. In olden days of content writing, people would say that just stuff in the keywords and you will get higher search engine results. But eventually that approach had to be left because it seriously compromised on the quality of content offered to the readers. Now, content has to be relevant, current, interesting, and to the point. As the time frame available for net browsing is shrinking, people need to the point and best information instead of wasting time on useless things.

Search engine focus
Search Engines have also changed the way they looked at websites. Now user experience has becoming a key focus of search engines when analyzing a website. Search engines want to rate those websites higher, which have better layout, navigation, loading speed, and all other important characteristics that deliver a fully packaged user experience. The better a website will deliver its content, more will be its chances to show up higher in search rankings.

Keyword usage
Keywords have never been out of focus for search engines. They are and will always likely to be at the heart of search engines finding mechanism. The concept of co-occurrence has overshadowed content writing. You need to use variants of the same keyword. Like, for example, if you are talking about a dog, you can talk about the different terminologies used like dog breed, training, and other different things which let the search engine know that you are talking about a particular thing. This way you will not only have good user reading experience but you will also be able to increase your search engine visibility.

HTML tags optimization
Meta tags and other important HTML tags play a very important role in letting the search engines know what a page is all about. For example the alt image tag that is used to tell search engines what an image is all about can help a search engine land at your website because it was not able to find thatan image elsewhere. But be aware of those nasty tactics that people use to contaminate the concept of using alt and other HTML tags. Relevancy of the page to the content should be visible in the HTML tags as well otherwise you can be penalized or even sand boxed if you don't abide by the search engine rules.

Header tags
Header tags seem to be something that still have their importance carried even from the older days of search engine. H1, H2 and H3 tags are still considered important. Some people try to put keywords in header tags. This can be SEO result yielding practice but over usage can bring you a lot of trouble. Please use header tags when they really suit and best match. If you really want header tags to have keywords, try to make the headings a lot more descriptive so they gel in well.

Internal linking
Internal linking can be seen everywhere. You go to any successful website or blog and you will definitely links of the same website in its own pages. But that has to be understood again! Don't try to fall in love with internal linking if you don't know what the whole idea is about. Today SEO has become a real challenge because people just don't know that they have to change their approach. Internal linking is suppose to find a user more related information instead of just SEO. Don't you think that now its the user experience that counts the most. The biggest hurdle for old school SEO technique gurus is to switch themselves to a new mind set of quality and user experience. And internal linking is one such thing that needs a serious consideration in that regard.

Directory submissions
Someone might argue that how can it be on site page optimization but when you peep in closely, you would know that when you submit your details to other directories, your information should best represent the content, title, keywords and all other things that reside on your website. Without being able to relate your SEO submissions to your website, you will get rejected in good directories and even if you are accepted, you might fall into some list of unrelated websites where your site's link does not belong to. The best practice is to stick to the golden rule of relevance. You can also get some help by seeing the already submitted sites or getting some consultancy (if that is really needed in the first place) from a trusted SEO expert to fit in the right keywords that truly represent your site's content so search engines as well as users are able to find what they originally came in for.

James is a technology enthusiast who blogs at Web Trend Forum Blog an internet technology blog and also posts Content writing jobs on regular basis. He has years of SEO consultancy experience and helps build sites that just grow organically in terms of SEO and deliver best user site experience.


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