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Tuesday, October 5, 2010

SEO Instant Concept – A New Look Towards Search Results

Welcome back folks! I know it’s a really long time that I haven’t updated any information regarding latest happenings in the SEO world. Well!! Due to my break down of computer system and some issues in my life I was unable to you nice people for a while but now I am back with a new spirit to keep you updated with the breaking news.
Heard of Google Instant? Yes, after the launch of intelligent Google Caffeine, Google has become more conscious about providing internet users more facilities and easiness in searching their concerned information. 
Google estimates that Google Instant will save people an average of 2-5 seconds per search. The reason? We read faster than we type, and predictive search pretty much takes typing out of the equation. If every Google user around the world switched to Instant, we'd save 3.5 billion seconds a day, or 11 hours per second.
Google Instant helps users find information faster by showing relevant results as a query is typed. As users get this immediate feedback, they're able to refine their searches more quickly and find the results that more precisely match what they need. As a result, we expect increased user engagement with our search services, including ads.
How it works
Let’s see how Google Instant works for you. As a user starts to type a search, Google Instant automatically shows results for a popular search that begins with those letters. An algorithm tries to predict what the rest of the query might be based on popular queries typed by other users.
The predicted text is shown in light grey in the search box, and search results and ads are automatically shown for that predicted query.
How impressions are counted
When someone searches using Google Instant, ad impressions are counted in these situations:
* The user begins to type a query on Google and clicks anywhere on the page (a search result, an ad, a spell correction, a related search).
* The user chooses a particular query by clicking the Search button, pressing Enter, or selecting one of the predicted queries.
* The user stops typing, and the results are displayed for a minimum of three seconds.

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