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Sunday, February 13, 2011

Onsite page optimization - Tips & Tricks


SEO is something that you need to learn and implement. There is no short cut to learning SEO, but it is all worth the effort. Today, we are going to look at the different aspects of on site page optimization SEO. Lets see what these factors are and how they can be deployed for effective SEO.

Content optimization
Everyone says that content is king. In olden days of content writing, people would say that just stuff in the keywords and you will get higher search engine results. But eventually that approach had to be left because it seriously compromised on the quality of content offered to the readers. Now, content has to be relevant, current, interesting, and to the point. As the time frame available for net browsing is shrinking, people need to the point and best information instead of wasting time on useless things.

Search engine focus
Search Engines have also changed the way they looked at websites. Now user experience has becoming a key focus of search engines when analyzing a website. Search engines want to rate those websites higher, which have better layout, navigation, loading speed, and all other important characteristics that deliver a fully packaged user experience. The better a website will deliver its content, more will be its chances to show up higher in search rankings.

Keyword usage
Keywords have never been out of focus for search engines. They are and will always likely to be at the heart of search engines finding mechanism. The concept of co-occurrence has overshadowed content writing. You need to use variants of the same keyword. Like, for example, if you are talking about a dog, you can talk about the different terminologies used like dog breed, training, and other different things which let the search engine know that you are talking about a particular thing. This way you will not only have good user reading experience but you will also be able to increase your search engine visibility.

HTML tags optimization
Meta tags and other important HTML tags play a very important role in letting the search engines know what a page is all about. For example the alt image tag that is used to tell search engines what an image is all about can help a search engine land at your website because it was not able to find thatan image elsewhere. But be aware of those nasty tactics that people use to contaminate the concept of using alt and other HTML tags. Relevancy of the page to the content should be visible in the HTML tags as well otherwise you can be penalized or even sand boxed if you don't abide by the search engine rules.

Header tags
Header tags seem to be something that still have their importance carried even from the older days of search engine. H1, H2 and H3 tags are still considered important. Some people try to put keywords in header tags. This can be SEO result yielding practice but over usage can bring you a lot of trouble. Please use header tags when they really suit and best match. If you really want header tags to have keywords, try to make the headings a lot more descriptive so they gel in well.

Internal linking
Internal linking can be seen everywhere. You go to any successful website or blog and you will definitely links of the same website in its own pages. But that has to be understood again! Don't try to fall in love with internal linking if you don't know what the whole idea is about. Today SEO has become a real challenge because people just don't know that they have to change their approach. Internal linking is suppose to find a user more related information instead of just SEO. Don't you think that now its the user experience that counts the most. The biggest hurdle for old school SEO technique gurus is to switch themselves to a new mind set of quality and user experience. And internal linking is one such thing that needs a serious consideration in that regard.

Directory submissions
Someone might argue that how can it be on site page optimization but when you peep in closely, you would know that when you submit your details to other directories, your information should best represent the content, title, keywords and all other things that reside on your website. Without being able to relate your SEO submissions to your website, you will get rejected in good directories and even if you are accepted, you might fall into some list of unrelated websites where your site's link does not belong to. The best practice is to stick to the golden rule of relevance. You can also get some help by seeing the already submitted sites or getting some consultancy (if that is really needed in the first place) from a trusted SEO expert to fit in the right keywords that truly represent your site's content so search engines as well as users are able to find what they originally came in for.

James is a technology enthusiast who blogs at Web Trend Forum Blog an internet technology blog and also posts Content writing jobs on regular basis. He has years of SEO consultancy experience and helps build sites that just grow organically in terms of SEO and deliver best user site experience.


Wednesday, February 2, 2011

Google's changing algo - Giving a new dimesion to SEO

As the spammers have started changing gears, so has Google (the search engine giant) started striving harder to provide even higher quality results to its users. This response is not to the old and time test methods of spamming but in fact it covers the topic of content farms. People have started making content farms, increasing their site rankings by link these farms later on. Matt Cutts just mentioned that this time Google would take into account a lot of factors instead of just few factors, which would make the analysis would be even more comprehensive.
Google has also taken notice of the sites showing up in top results without any original content in it. This might include in the near future the re-writing trend which has been a real upsetting thing for the original content writers who just hate re-written content. This also means for me that the demands of the employers for announcing new content writing jobs will get more strict as they would want higher quality content that doesn't look like re-written content from any angle to a search engine. Well many people say that these are just temporary steps and spammers will upgraded themselves. But being a content writer and genuine believer in providing original content to the readers, i strongly support this step by Google and sincerely hope that it brings a new trend where spammers start realizing the fact that they can't cheat the engine any more and if they have to compete, they will have to go by the fair way to succeed.
James is an avid writer and runs an internet technology blog as well at Web Trend Forum Blog

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