Google's changing algo - Giving a new dimesion to SEO

As the spammers have started changing gears, so has Google (the search engine giant) started striving harder to provide even higher quality results to its users. This response is not to the old and time test methods of spamming but in fact it covers the topic of content farms. People have started making content farms, increasing their site rankings by link these farms later on. Matt Cutts just mentioned that this time Google would take into account a lot of factors instead of just few factors, which would make the analysis would be even more comprehensive.
Google has also taken notice of the sites showing up in top results without any original content in it. This might include in the near future the re-writing trend which has been a real upsetting thing for the original content writers who just hate re-written content. This also means for me that the demands of the employers for announcing new content writing jobs will get more strict as they would want higher quality content that doesn't look like re-written content from any angle to a search engine. Well many people say that these are just temporary steps and spammers will upgraded themselves. But being a content writer and genuine believer in providing original content to the readers, i strongly support this step by Google and sincerely hope that it brings a new trend where spammers start realizing the fact that they can't cheat the engine any more and if they have to compete, they will have to go by the fair way to succeed.
James is an avid writer and runs an internet technology blog as well at Web Trend Forum Blog

Optimizing according to Google Instant

Do you know how to get your website optimized according to Google Instant? Well! It’s a very tough and tricky question which absolutely has significant effect on the rankings of your website and traffic in major search engines like Google, Yahoo, Bing etc.

As the time is passing by and webmasters at Google are striving to make the search much much easier for the users simultaneously is making more and more difficult for SEOs to optimize websites to rank their websites well in major search engines.

In my opinion as far as I have researched on Google Instant, it changes its results as the user starts writing and keeps on writing. Well! What have you selected for your website to rank on? It must be a short tail keyword no because as the user writes short keywords, Google starts showing results. So, forget about optimizing major keywords as a whole and select one keyword for your website to target.

Google Caffeine and New SEO Techniques

Caffeine is to clean up the mess on the internet. With Google Caffeine changes beginning to roll out over the past few months. Perverted links are no longer containing the weight they used to have in the previous years. This isn't a regular shift in SEO world but this change is taking place drastically on a very large scale.

Initially the infrastructure of Google Caffeine is set and it's a matter of observing and testing datasets now. It has capability of quicker, more resourceful indexing and fresh content rising much faster to the top of SERPs (Search Engine Results Pages). Which in my opinion is marvelous job done by Google.

While Google has been always trying to make significant progress in spotting and eliminating systematic "cheaters" that are hard to disclose, so these modification in Google algorithm are more than a line drawn in the sand for them. Black Hat techniques like hidden text, unnatural keyword density and those comma separated lists are being heavily penalized. That is for sure that the buying and selling of links will continue, but as the masses catch on to the recent ineffectiveness of these practices it is expected clients will decrease.

If you follow Google's patent activity, there's been some interesting recent activity in the area of phrase-based indexing. This phrase based indexing might give us a clue to what webmasters are witnessing as significant traffic drops relating to "long-tail keywords" and this is because Google Caffeine remains so tight lipped on the roll out, everything is a best guess for us.

According to Matt Cutts, Google Caffeine and the old Google are alike in visibility but actually if we go for the comparison websites set up to provide side-by-side comparisons between the old and new Google algorithm, you will find it funny thing that when I visit these sites now I can't seem to see any differentiation between the "old" and the "new" anymore.

Due to Google Caffeine changes webmasters have taken significant steps to restructure their site maps of the websites along with a few notable homepage and navigation tweaks aimed at opening up logical "crawling channels" to provide Google Bots with fresh and unique rich content in as few clicks as possible. Google loves aggregating map information and not enough sites are taking advantage of this.

So, do some brainstorming regarding fresh content, good navigation, good load time and more to survive within the changing algorithms of Google.